As the American phenomenon of the kids’ beauty pageant hits the UK, this film uncovers a surreal new world where nine year-olds get fake tans and seven year-olds wear contact lenses. From the evangelical Christians who are convinced that god will help them win the pageant, to the disadvantaged kid for whom the contest holds the key to a better life, Baby Beauty Queens is an eccentric – and at times disturbing – snapshot of modern Britain.
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