We make quality documentaries. We aim to make television that is kind - not cruel - about contributors. We like films that are inspiring about human beings - their potential, their achievements and their quirks.

We're proud so many of our films are funny, warm, empathetic, irreverent, honest and direct. We like television that celebrates difference and underlines a common humanity in lives that seem very different.

We prize honesty in dealings with contributors - it's important to us that they like the films they appear in and that they feel we have honoured their trust and kept our promises to them.

We cherish loyal and hardworking staff and we try to nurture talent in house. We foster a working environment that is calm, efficient, enabling and supportive.

We deal honestly with broadcasters: We don't oversell films and we spend programme budgets on making programmes.